From 1929 to 1931, the Netherlands held a national pageant in Amsterdam for the first time called "Miss Holland".
From 1932 to 1949 the pageant was briefly discontinued and later recommenced in 1951 by the Miss Holland Organization.
The magazine “Het Leven” (the Life) organised the first Miss Holland pageant.
Later from 1991 to 2008 the Miss Universe Nederland pageant was broadcast live on Veronica television.
In 2009 Kim Kötter got also the right to send a girl to the Miss World pageant.