Miss Paraíba is a Brazilian Beauty pageant which selects the representative for the State of Paraíba at the Miss Brazil contest.

The pageant was created in 1955 and has been held every year since with the exception of 1990–1991, 1993, and 2020.

The pageant is held annually with representation of several municipalities.

Since 2019, the State director for Miss Paraíba is Beto Ferraz.

Paraíba still has yet to win a crown in the national contest.