[2] In 2000, they launched their own line of footwear, followed by eyewear in 2002 and children's clothing in 2004.

[4] In 2012, it was acquired by a Chinese company Trendy International Group.

[2] Trendy International is a Chinese fashion house founded in 1999, owns domestic women's brands Ochirly and Five Plus as well as male casualwear line Trendiano.

[5] The Chinese fashion group is present in more than 290 cities around the world and operates more than 3,000 shops, according to its website.

In 2015, Trendy International set up a joint venture with U.K. clothing chain SuperGroup Plc to expand the “Superdry” brand into China.