Miss Sweden which ran from 1949 to 2003, introduced by the female magazine VeckoRevyn and later operated by production company Strix in partnership with MTG.

The event was founded by Bonnier Media Group in 1948; the franchise was held from 1949 until 1999 by the magazine VeckoRevyn, and from 2000 to 2004 by the production company Strix.

Through the years, many of the contestants went on to notable careers in music, acting and modelling, both domestically and internationally, including Anita Ekberg, Mary Stävin, Lena Olin, Jessica Folcker and Victoria Silvstedt.

The Miss Universe pageant was shown on Swedish television for the first time ever a few months later.

There was still an acting jury, giving suggestions over whom they might believe be potential for the Miss Universe pageant.