Miss Wool of America Pageant

The winner would tour nationally wearing the latest in woolen fashion to promote the industry.

The event was originally known as the Miss Wool of Texas Pageant and first began in 1952.

[1]: 47 [2] The purpose of the event was primarily to celebrate the thriving sheep and wool industry of San Angelo.

[2][1]: 47 Miss Wool would go on tour dressed in the latest woolen fashions, representing the industry on a national level.

They funded a televised version of the competition in its later years which included the appearance of movie stars and popular musicians.