The first winner elected by Miss World Ecuador organization was Laritza Párraga from Santo Domimgo province through 2013.

After Miss Ecuador Organization lost the franchise to Miss World, Julián Pico acquired the rights to send a contestant to the international pageant through the national pageant Miss World Ecuador, starting in 2013.

Therefor, the organization changed its name to Concurso Nacional de Belleza Belleza, and under this name the representatives are selected to compete internationally.

Representatives from the 24 provinces that make up Ecuador compete annually for the national title of Reina del Concurso Nacional de Belleza Ecuador.

Furthermore, the organization sent the Ecuadorian's delegate to Miss World Cup 2014 where it placed 2nd Runner-up with the participation of Laritza Párraga.