It was narrated by Taylor Mali and is based on his poem “The Impotence of Proofreading”, with sound design by Normand Roger and Pierre Yves Drapeau, music by Pierre Yves Drapeau with Denis Chartrand and Normand Roger, text animation by Brian Kinkley, character design and animation by Don Flores and storyboards by Dan Schaeffer.

It combines animated characters with moving text and was written and narrated by poet Taylor Mali,[2] who led teams to four championships in the National Poetry Slam (United States).

I wanted to avoid illustrating the narration and created scenes that had some dissonance with the text but still related to it visually in several ways.”[citation needed] Priestley met filmmaker and compositor Brian Kinkley[6] after seeing his graduation film, The Dilemma[7] at the Art Institute of Portland.

They went on to collaborate on five more films: Eye Liner (2010),[8] Split Ends (2013),[9] Bottle Neck (2015),[10] North of Blue (2018, feature),[11] and Jung & Restless (2020).

She contacted his wife, filmmaker and National Film Board of Canada Executive Producer Marcy Page[12] who was a friend and that paved the way for Priestley to collaborate with Normand Roger.