Mitchum

It is widely known for introducing the first commercially successful sweat blocking antiperspirant and its marketing tagline, "So effective you can skip a day," in use until 2007.

[citation needed] Other products launched by Mitchum, include "Esoterica" which helped with removing age spots.

All versions of their product used to contain 20 percent of the antiperspirant Aluminium zirconium tetrachlorohydrex gly and the roll-on still does.

A standard invisible solid was released with the old active ingredient as well, with the name "Mitchum Advanced Control.

"[citation needed] During the 1990 media controversy surrounding Arthur Scargill's handling of money donated for striking British miners, Mitchum used an image of the NUM leader, without his consent, under the slogan "Mitchum, for when you're really sweating!