[4] The company continues to offer color coordinated make-up sets, as well as an extensive line of skin care products and treatments.

E. Scott Beattie became the company's chief executive officer (CEO) in March 2000, until Debra Perelman took over on May 23, 2018.

Other fragrances within their own line are "Fifth Avenue" (created by Ann Gottlieb)[7], "Green Tea", "Provocative Woman", "Mediterranean", "Pretty", "Red Door Aura" and their newest, "Untold".

[8] In July 2012, as the first ever "Pin to give it" campaign on Pinterest, Elizabeth Arden aims to supply women with cancer with confidence-boosting make-up products.

[citation needed] In June 2016, US cosmetics company Revlon announced its intention to buy Elizabeth Arden Inc. for US$870 million (£611m).