[2] The Proudia was introduced as a competitor to the Nissan Cima and the Toyota Crown Majesta as a full-size luxury car, however Mitsubishi chose to use a transversely installed engine with front-wheel drive.
The Dignity and Proudia's combined volumes fell far shy of Mitsubishi's estimated 300 sales per month,[1] and they were available for only fifteen months from their introduction on February 20, 2000, before Mitsubishi's financial difficulties forced the company to discontinue both models in an effort to streamline its range and reduce costs.
[4] (Sources: Fact & Figures 2000, Fact & Figures 2005, Mitsubishi Motors website) In early 2012, Mitsubishi Motors was cooperating with Nissan to sell their own version of the second-generation Nissan Fuga under the Proudia name after an 11-year hiatus,[5] and sales of the Fuga-based Proudia started July 26, 2012.
Many of the items in the Fuga were also available in the Proudia, to include the pollen filter, Nissan's "Safety Shield" packages, such as intelligent cruise control, ECO pedal, intelligent brake assist, with optional items on Nissan-branded products also available on equivalent Proudia trim packages.
Some of the optional interior equipment includes heated and ventilated front seats, power reclining rear seats, power ottoman for the rear passenger opposite the driver, and HDD navigation combined with a telematics subscription service called "CarWings" in Japan.