[3] While branded as a "cider", the East Asian use of "cider" refers to a very different drink from that typically referred to in English: the basic flavor can be described as a cross between a lemon-lime drink and Ginger Ale, though Asahi has formulated and introduced additional flavors, including grape, lemon, mikan and white peach.
The old style metal bottles are still available in many vending machines and convenience stores for customers who prefer the nostalgic packaging.
The candy is made by mixing its ingredients and heating them until they melt, then exposing the mixture to pressurized carbon dioxide gas (about 600 pounds per square inch) and allowing it to cool.
When placed in the mouth, coming into contact with saliva the candy breaks and dissolves, releasing the carbon dioxide from the tiny bubbles, resulting in a popping and sizzling sound and leaving a slight tingling sensation.
Mitsuya Cider gained exposure in the West during 2008 as a result of the Rickrolling internet meme, since Rick Astley was the face of the brand during the late 1980s and early 1990s.