The station plays adult contemporary music from the 90s and now, targeting listeners between the ages of 25 and 39.

In 2015, as according to Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.

[2] Mix alongside sister channels Hitz and Lite was among the first privately owned English language radio stations to be broadcast in Malaysia was officially launched on 1 June 1996 as Mix FM (stylized as "MIX FM" [3]) on Astro's audio-only channels since the launch of the satellite network and Mix FM was launched into Malaysian FM airwaves on New Year's Day 1997 at midnight stroke MST.

Mix FM opening on 1 June 1996 as Adult contemporary format focusing classic hits songs mainly from the 1980s.

^ Mix FM 91.0 MHz was unavailable in Balik Pulau and Teluk Kumbar due to adjacent channel interference from RTM Mutiara FM 90.9 MHz Bukit Genting which covers the locations, but Mix can be tuned via FM 91.3 MHz from Bukit Larut in Balik Pulau and Teluk Kumbar alternatively.