Miyagi Television Broadcasting (宮城テレビ放送) is the Nippon TV station (NNN and NNS) for Sendai.

It was a combination of Nippon Television and NET (now TV Asahi).

In 1975, after the opening of TV Asahi affiliate commercial station in the Miyagi Perfecture, it became the dominant station of the Nippon Television network in the Tohoku region.

Miyagi is also known for producing many other in-house programs such as "Miya TV Stadium", and other net programs broadcast nationwide, securing its position as a TV station with strong local roots.

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