Sendai Television Inc. (株式会社仙台放送, OX), callsign JOOX-DTV (channel 8) is a Japanese television station based in Sendai that serves as the affiliate of the Fuji News Network (FNN) and Fuji Network System (FNS) for the Miyagi Prefecture.

Information as of March 31, 2021:[1]: 256 ： In April 1962, 136,178 households in Miyagi Prefecture had TV sets, with a penetration rate of 39.6%.

[2]: 23  Sendai Broadcasting purchased land on Danianji Mountain on November 1, 1961 to build a signal transmitting station.

[2]: 24  Before the launch of Sendai Broadcasting, it was decided that the new logo would be based on the channel number "12" and was designed by Yusaku Kamekura.

[2]: 26  At 10:50 in the morning on October 1 of the same year, Sendai Broadcasting officially launched, becoming the second commercial TV station in Miyagi Prefecture.

[2]: 31  The following year, the Sendai Broadcasting Company's housing was completed, which greatly improved the residential environment for employees.

[2]: 44 In order to expand revenue from businesses other than television, Sendai Broadcasting entered the residential exhibition field in 1972, the 10th anniversary of its launch.