DiMatteo grew up in the Gallo faction of the Colombo crime family and made a lot of money in the 70s and 80s publishing porn magazines.

The name of the magazine comes from a line of mafia-inspired clothing owned by the founders [1][2] DiMatteo himself claims to have been brought up "in the life", and has been quoted as saying, "When I was a young guy I ran around with some people known to have a lot of contacts, let's put it that way."

[4] Crime author and reputed former mobster Sonny Girard has been enlisted as one of the magazine's regular writers.

[5] Editor-in-chief Tyrone Christopher has said that the magazine will feature talks with "legendary mafia" in prison about pop culture topics such as "what they think about Paris Hilton, hip-hop, government, Obama, a woman president.

[7] The first issue featured a fold-out poster of John Gotti, a profile of crime boss Carlo Gambino, and a feature called "50 Years of Rats", criticizing mob informers such as Joe Valachi and "Sammy the Bull" Gravano.