The two opened their first store in the Unirea Shopping Center where they sold imported furniture.

In 1995 the company started to expand the network and started to buy furniture companies as Samus Dej, Ilefor Târgu Mureş and Mobstrat Suceava.

In 2007 the company opened its first store outside Romania in Sofia, Bulgaria.

She said, in an interview for LIFE.ro, that she had only 40% from the business because of the cultural Romanian thinking: "My exit from Mobexpert was a choice I had to make because I was a minority shareholder, holding 40% of the 18 companies that were part of the Mobexpert group.

Business partners must be very careful and ensure that their agreements are properly set up from the beginning so that, if a split becomes necessary, it can be a fair one.