[2][1] In 1998, Mobil announced it was merging with Exxon to form ExxonMobil, reuniting the two largest descendants of Standard Oil.
[3][4] Mobil continues as a brand name within the combined company, as well as still being a gas station sometimes paired with its own store or On the Run.
The Mobil brand now mainly covers a wide range of automotive, industrial, aviation and marine lubricants.
Both the Esso and Mobil brands are used in Canada (since 2017),[13] Colombia, Egypt, and formerly Japan and Malaysia, in which the latter were rebranded as Petron in 2013, and ENEOS for the former in 2019, separately.
Mobil continued to refine and enhance its convenience store offerings with the On-the-Run brand, which proved to be much more popular.
Mobil gradually expanded its operation into fuels retailing as well, and opened its first UK service stations in the early 1950s, after the wartime POOL monopoly was disbanded.
Mobil grew to become the seventh largest brand of petrol in Britain, supplying 1,990 outlets in 1965, and claimed in the mid-1960s to be the first company to operate 100 self-service stations.
As well as its downstream interests, Mobil was active in the North Sea and operated an oil refinery in Coryton (opened in 1953), on the Thames estuary.
Following Mobil's merger with Exxon, at the start of 2000 BP acquired all the petrol retailing assets as well as the Coryton refinery (but sold it to Petroplus in 2007).
Mobil returned to being purely a lubricant brand in Europe, and became the premium quality oil on sale at Esso service stations.
[citation needed] The Vacuum Oil Company began operating in Australia in 1895, introducing its Plume brand of petrol in 1916.
In 1946, Mobil began construction of its refinery at Altona, in Melbourne's western suburbs, which originally produced lubricating oils and bitumen, before commencing the production of motor vehicle fuels in 1956.
In December 1995, Mobil re-entered the West Australian retail fuel market when it purchased the Amgas service station network and related business.
[24] On 27 May 2009, Caltex Australia announced it would be acquiring 302 Mobil service stations in Melbourne, Brisbane, Sydney and Adelaide, subject to approval of the Australian Competition & Consumer Commission (ACCC).
[25] The ACCC subsequently announced its opposition to the takeover, citing the likelihood of increased fuel prices due to diminished competition.
It brought with it extensive collective production, marketing and management skills that presented a major advancement in business organisation.
The company continued to meet New Zealand's fuel needs throughout World War One, holding roughly 85 percent of the market.
It supplies roughly 20 percent of the total fuels market in New Zealand, for which most of its products are sourced from the Marsden Point refinery.
[34] Since the 1960s, Esso and Mobil stations in Japan had been run by Tōnen General Sekiyu, which had a controlling stake owned by ExxonMobil.
Brookfield (operating as BG Fuels)[40] announced that it would license the Mobil brand from ExxonMobil for use on these locations, making them a sister to Imperial Oil's network of Esso-branded gas stations in Canada.
As part of the sale agreement, the Mobil stations continue to offer Loblaw's PC Optimum rewards program (which Esso also joined the following year).
Along its history, Mobil was pioneer in a number of aspect of the oil business in the country, including the introduction of the first metering pumps, the first network of self-service filling stations and the first motorway service area.