Walter Kostiuk, a former BlackBerry executive, founded the company in 2010[1] Between 2011 and 2013, MobileBits acquired 3 companies to help accelerate grow of its IP holdings, product platform and software development resources starting with the merger of Pringo Inc. on July 1, 2011 bringing a social media integrated development platform called Pringo Connect.
[2] MobileBits then acquired Aixum Tec on August 20, 2012 bringing it an enterprise back-end software system developed for retailers to market exclusive offers, deals and coupons as well as deliver digital loyalty and rewards cards on mobile devices called Samy4me.
[6] Due to the success of the Samy mobile application and business model, MobileBits Inc, in 2016 subsequently introduced a white label version of their technology for third party partners to deploy in local markets.
The agreement provided for the acquisition of DDR's proprietary location-based mobile marketing solution called ValuText and the opportunity for MobileBits to distribute Samy through 450 shopping centers.
[8] MobileBits-owned marketing and engagement network Samy, finalized an exclusive multi-year agreement with Ignivia Technologies on July 8, 2013 to provide Samy services in Turkey, the United Arab Emirates (UAE), Kuwait, Bahrain, Qatar, Oman, Saudi Arabia, Jordan and Lebanon.