This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way.
Using the American Idol example, the primary campaign was television, and the engagement was mobile, “watch this show, and text to vote”.
As advertisers enhance existing strategies to reach potential customers, technological advances create new ways for consumers and corporations to interact.
New technologies are being developed to maximize the effectiveness of one's mobile device as a personal marketing platform including the facilitation of the GPS enabled smart-phone to provide location-based services and near by coupons.
Elements of mobile campaigns can be distributed by advertisements in apps, text messages or emails and can include a combination of the following: