], with some commercial breaks, particularly on music television channels and in motor racing (especially NASCAR, with Sprint Nextel as the series sponsor), being dominated by such adverts.
[1] Some companies started large mass media campaigns to advertise the fact that they had the latest tunes and largest collections of ring tones.
20050239448 & 20050239495)teaches providing a mobile phone user with incentives (e.g. discounted talk time, free content, etc.)
Presentation to persons other than the user will likely be used to increase market share in low-income/high-population areas, as well as provide a line extension for ad-supported MVNO's.
Through specially designed programmes users can send recommendations for mobile content they like to their contact lists.
Passa Parola, the Italian version of Meyou, has reached a total of 800,000 registered users, by the use of viral marketing alone.
[2] On 19 June 2003 NASCAR prohibited advertising by any new mobile phone companies who were not in the sport at the time; mobile phone companies who were involved could stay with their current teams, but once they break from their current teams, they could not advertise in NASCAR's premier series.
That partnership lasted only one year, as a result of Greg Penske joining the board of directors for Alltel.
BellSouth in 1997 began advertising with Team Sabco (later Chip Ganassi Racing) before merging its mobile phone business with Southwestern Bell to form Cingular Wireless in 2001; Cingular then joined Richard Childress Racing in 2002.