[1] Just like the internet and pay TV, the adult entertainment industry was one of the first forms of mass media to embrace mobile devices as a new means to distribute content.
Since then, dedicated adult-only app stores like MiKandi and other mobile internet publishers have benefited from this gap in the market instead.
[citation needed] Alternate business models involve offering free videos in the 'tube' style of websites with advertising funding.
There have been expectations for some time that these companies will overcome age-verification, political, and religious challenges that have become a barrier to this market, to take advantage of the resulting increase in mobile web-surfing on their networks.
[16][17] However, most mobile network operators have implemented age verification systems, which require that customers who want to buy porn through their phone legally prove that they are a consenting adult first.