Mobile sales enablement is a systematic approach to helping sales representatives prepare for in-person and remote[clarification needed] prospect interactions, engage effectively with their audience using mobile devices, and close deals faster.
There are many ways that organizations use mobile devices to functionally enhance the sales process.
IDC defines sales enablement as: “Getting the right information into the hands of the right seller at the right time and place, and in the right format, to move a sales opportunity forward”[1] When the first iPad was released, some entrepreneurs[2][3] took the opportunity to develop mobile apps that enabled salesmen to sell everywhere.
It is a vendor-neutral approach that focuses upon the alignment of sales with marketing, customer success, finance, and product organizations.
Good apps will tailor the benefits of the solution to the specific selling behavior for the devices.