The reason for the success of mobile tagging, besides the flexible and multiple fields of application, is the quick, precise and customer-driven access to information.
According to the principle of physical world connection (see also Object hyperlinking), the user is able to gather digital information immediately by scanning a two-dimensional barcode, like one on an advertisement.
In Europe mobile tagging is now gaining traction, albeit that the primary usage has been direct linking of URLs to 2D codes.
One of the key organizations driving wider implementation of two-dimensional barcodes is GS1 / GS1's main activity is the development of the GS1 System, a series of standards designed to improve supply chain management.
Mobile tagging connects static information carriers with the Internet and encourages the interactive behaviour of the user.
At least this is not the only reason why leading experts are firmly convinced that performance in the European markets will almost reach Asian levels in the foreseeable future.
The real enterprise solutions are where the codes will be monetized and customization for business and commercial use will be at the forefront of intelligent and professional use, examples of which are; e-government, tourism, advertising and targeted marketing, packaging, supply chain management, brand management and brand protection, logistics, track and trace, anti-counterfeit or smuggling, id & passports, transport and ticketing, parking, disability, CRM, cross media campaigns, m-ticketing, m-payments, e-learning, complete integration of localization, personalization, objects and other data.
The first company used QR Code for IT Asset Inventory Tagging System was initiated last October 11, 2012 made by Castlewood Group Pte Ltd Singapore led by IT Manager, Engr.
This unique concept innovates the use of QR Code as a medium for proper handling and monitoring of IT devices and peripherals for this company.
Furthermore, barcodes allow services like saving data automatically in the contact list of mobile phones by scanning a code printed on business cards.