[5] In 2009, ModCloth reported $15 million in revenue,[6] allowing it to relocate its headquarters from Pittsburgh's Strip District to San Francisco.

[10] The company quickly became a multichannel retailer when it opened its first pop-up Fit Shop in Los Angeles, followed by another in San Francisco.

[12] ModCloth used these pop-up stores to promote existing online and social media services such as Fit for Me and the Style Gallery.

[21] The partnership would give ModCloth more working capital,[20] the ability to open more physical stores,[22] and the opportunity to grow the business to reach more consumers.

[29] As of April 3, 2024, Nogin has announced their confirmation of a restructuring plan for their chapter 11 bankruptcy in which "reorganized equity interests will be acquired by a newly-formed entity sponsored by B. Riley Financial, Inc.[30] In 2014, ModCloth became the first retailer to sign the Heroes Pledge for Advertisers.

[31] As an endorser, ModCloth committed to not using Photoshop to "change the shape, size, proportion, colour, and/or remove/enhance the physical features" of its advertising models in post-production.

[35][36][37] ModCloth's swimsuit campaign launched in response to research that correlated low self-esteem for women with exposure to thin models.

[39] The company's decision was supported by a ModCloth survey, which concluded that almost two-thirds of women were embarrassed to shop in a separate section for plus-labelled clothing.

[43] These photos are then featured on the ModCloth blog, allowing visitors to see how a certain clothing item looks when worn by a real customer rather than a professional model.

The contest winners had their sketches adapted into real clothing for the spring line, with each Make the Cut garment product featuring the artist's name printed on the label.