Moda Operandi

Founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show.

[1] Moda Operandi hosts online trunk shows that let customers secure runway fashion months in advance by placing a 50-percent deposit.

[2] The site offers access to designer pieces that might not become available in traditional luxury retail stores.

[3] On May 2, 2013, the company launched a punk-inspired collection from designers including Givenchy, Balmain, Vivienne Westwood, and Dolce & Gabbana.

[6][7] Declining sales from COVID-19 pandemic caused Moda Operandi to shut down its men's business.