Moderna Žena

Moderna Žena (English: Modern Woman) is the third studio album by Croatian pop singer Jelena Rozga.

Moderna Žena achieved significant commercial success, peaking at number one on the Croatian Albums Chart immediately after its release.

It subsequently spent a total of 17 weeks at that position, receiving a gold certification by the Croatian Phonographic Association [hr], three months after its release, becoming the singer's third solo studio album to achieve such a feat.

As part of the album's promotion, Rozga held a listening party on 26 January 2017 and embarked on a small regional tour.

A woman today has to be successful in business, a perfect mother, passionate in love, loyal to her friends... and we can do it, sometimes it's hard for us, sometimes no one understands us, but us women can do anything we want, we just have to stick together.

[2][3] In support of the album, Rozga launched The Bižuterija Tour, which visited numerous cities across the Balkans, starting in September 2010 in Zadar and finishing in December 2012 in Sarajevo.

[8] Finally, during the promotion of the single "Udajem Se" on Radio Dalmacija in February 2016, she revealed September as the release date.

[10] When asked why she chose to give the album "modern woman" as a title, Rozga further elaborated on the feminist concept behind its creation.

She also gave her definition of a modern woman as one who is self-aware, knows no obstacles, is a fighter, gives all her energy to get to her goal, is not afraid to enter something new, who is strong and "lifts her head up in the hardest times and goes on".

A more specific target audience were females whom the album was encouraging to become brave, reclaim what is theirs, show self-respect and request respect from others.

Additionally, on Moderna Žena, Rozga collaborated with producers Pero Kozomara and Robert Pilepić whom she had worked with before, as well as new songwriters such as Saša Lazić, Dušan Bačić and Ivica Brnas.

[17] On the production of songs on Moderna Žena, in addition to Remi Kazinoti, other collaborators include Boris Đurđević, from the Croatian band Colonia, Leo Škaro, Dušan Vasić, Aleksandar Krsmanović, Bojan Dragojević, Fedor Boić, Boris Krstajić and Dragan Tašković.

[13][20] Lyrically, it finds the female protagonist confessing that despite not smoking, drinking nor cursing, she still falls prey to the sin of love.

[21] This is followed by "Svjetla Neona" which the singer described as a "party song" which lyrically discusses the type of a man the female protagonist needs.

[22] In Rozga's own words, the fifth track, "Žileti" is a song which discusses the "games of destiny" and depicts a love story without a happy ending.

[23] The sixth track, the heatfelt and emotional ballad "Rođena Sam" is influenced by Dalmatian music and displays Rozga's vocal capabilities.

[33] The bonus disc, which features songs that had been already released contains "Cirkus", a classical pop ballad and "Nirvana" and "Okus Mentola", both EDM-influenced.

[13] Three days following the release of Moderna Žena, on 19 December 2016, Rozga appeared at two locations in Zagreb, Music Shop and Cafe Bar Nova Ploča to sign the album to listeners who purchased it.

[28] The music video directed by Radusin shows Rozga posing on a bed and in several scenes, she is accompanied by a male actor who portrays her love interest.

[32] The same evening, Rozga gave an exclusive performance of the song at the grand finale of the Balkan production of the talent show The X Factor Adria.

[42] "Udajem Se" was released on 19 February 2016, along with a black-and-white music video, directed by Muris Beglerović, portraying Rozga in a wedding dress in the closing scenes.

A music video in a hot summer setting, showing the singer dressed in a swimming costume, surrounded by male models was directed by Radusin and was released on Facebook the same day.

The video directed by Radusin was inspired by Robert Palmer's "Addicted to Love (1986) and showed Rozga performing on stage accompanied by an all-female band.

A writer of Story.hr felt that while her previous two releases were mostly sonically cohesive, Moderna Žena was stylistically "eclectic" which he attributed to the varietonew collaborators.

[59] A writer from the Croatian Music Channel felt that the album represented Rozga as a "strong, but also an emotional, soft woman who does not accept cheating and compromise".

[13] Additionally, Rozga had received two other nominations at the 2014 Porin Awards, in the categories Hit of the Year for the songs "Dalmatinka" and "Nirvana", which are included on the album's bonus disc.

[65][66] In 2018, Moderna Žena was included on the list of the most-streamed albums in Croatia on the online music streaming service Deezer.