Modrá (formerly Nová Ves; German: Neudorf) is a municipality and village in Uherské Hradiště District in the Zlín Region of the Czech Republic.

It lies mostly in the Chřiby highlands, only the southernmost part of the municipal territory extends into the Kyjov Hills.

The findings are presented in Modrá Archeoskanzen, which is an archaeological open-air museum with replicas of the Great Moravia period buildings.

[5] The archaeological site, which is called Díl u Božího syna, is protected as a national cultural monument (as part of the "set of monuments of the Great Moravian residential agglomeration in Staré Město – Uherské Hradiště – Modrá").

Part of the exposition is an enclosure of aurochs, originating from Milovice Nature Reserve.