In particular, it focuses on the areas of tourism, new media information technology, sustainability, business management, and public governance.

Karl Wöber, who had previously taught at the Vienna University of Economics and Business in the field of tourism, was appointed founding president.

[citation needed] Since January 2013, MU Vienna has been a member of the European Universities Consortium (EUC), a group of higher education institutions that promotes English-taught bachelor's programs in Europe.

[citation needed] MU Vienna bases its research priorities on the principles of sustainability, economics, and innovation.

[clarification needed]The scientific disciplines represented at MU Vienna are guided by these principles, which are also included as integral components in the university’s study programs.

[2] The university offers an integrated academic education, “an interweaving of decision-making competencies, based on a combination of methodical problem-solving and social learning”.

In 2015, MU Vienna founded Modul University Technology GmbH, a research and development spin-off with focus on multimedia applications, interactive TV, and automated knowledge extraction processes.

[11] Modul University Vienna consists of four scientific departments and one research institute:[12] A total of 942 students were enrolled in the academic year 2018/19, 186 of them on Dubai and 89 at Nanjing.

[15][6] Modul University Vienna offers BBA, BSc, MSc, MBA, and PhD study programs in the fields of international management, service-oriented economy, tourism, sustainability, data management and analysis, and the design of innovative information systems.

[16] Modul University Vienna is characterized by a high level of commitment to basic and applied research.

In addition, Modul University Vienna is dedicated to supporting young researchers, especially since the accreditation of the doctoral program in business and socioeconomic sciences in 2012.

From 2007 to 2017, the Modul University Vienna faculty has published 670 scientific articles and 600 conference contributions, as well as completed 68 national and international research projects.

[33] In 2018, a competence centre for company founders (start-up hub) was established at Modul University Vienna.

The focus on service management and interdisciplinary innovation research are of particular importance for the development of the start-up ecosystem.

The Talents Squared Competence Center serves as an accelerator for selected start-ups in the food & beverage, hospitality, and service industry sectors to promote innovative ideas and products to market maturity.