Mohamed Dia (born 5 August 1973, in the Sarcelles) is a Franco-Malian designer of sport clothing (sportswear and streetwear), founder of the M.Dia brand.
[1] In 1999, he founded M.Dia, a new brand of sport clothing with his own savings in Sarcelles, in the outskirts of Paris.
French popular rap groups such as Secteur Ä or Ministère AMER supported him and spread his brand wearing his products.
That attracted the attention of French mass media which soon depicted him as a role model for youngsters from impoverished neighborhoods.
In 2005, he also created his own record label, Dia entertainment, along with hip hop group Ärsenik.