On January 1, 2007, In Demand ceased operations of INHD2 (stylized as "INHD2"), and in May, renamed INHD "Mojo HD" as a non-pay per view 24-hour basic cable channel.
The network had broadcast all content in high definition 1080i format and 5.1 audio to cable subscribers with HD service, usually at no additional charge.
The channel featured original programming, movies and sports programming geared to the lifestyle interests of affluent males; its website (www.mojohd.com) continues to feature streaming episodes, interactive forums, and a store for its content on DVD.
Mojo HD aired original programming series such as After Hours with Daniel, Three Sheets, I Bet You, Pressure Cook, Wall Street Warriors, Bobby G: Adventure Capitalist, Start-Up Junkies, Dr.
The channel acquired the off-network rights for Heroes in high definition starting in October 2007, and aired several episodes leading up to the network premiere in September 2008.