The titular character, Molang, was designed by the Korean illustrator Hye-Ji Yoon on the platform KakaoTalk.

They pit their wits against numerous occurrences, ranging from everyday problems and sitcom-style situations to extraordinary adventures that often turn dangerous and/or risky.

[1] The show's animation and art style are heavily inspired by Japanese anime/chibi, with sweat drops on the characters' faces and particular expressions on their eyes, usually whenever they're extremely jovial, perplexed, frightened, or panicked, alongside oversized heads contrasting against short, simplistic bodies.

As of 2020[update], Molang's TV exposure extends to more than 190 countries and has become a cross-media franchise, including merchandising, publishing, music albums, GIFs, digital series, stickers, and others.

[citation needed] On April 1, 2020, the first "music album" called Molang was released on every streaming platform, including Spotify, iTunes, Deezer, Amazon, and more.

[5][6][7] In November 2016, the French publisher Flammarion launched a collection of four little square books based on the series episodes and one big album.

[8] The publisher Nelson Verlag launched a range of their mini books dedicated to Molang in early 2020 in Germany.