(WeChat 4.2) In September 2012, whether to receive the updating of friends and make private photos public could be decided by users.

(WeChat 6.0.1 for iOS, the same for Android on 24 December 2014) On 20 January 2015, searching within Moments and booing towards the posts were allowed.

Except this general principle, individual setting for blocking certain friends from seeing owners' posts can be made by users.

What are frequently shared include selfies, cuisines, travel scenery, essays, propaganda, notices and even rumors.

The culture of “like” in Moments suggests a means of pursuing and highlighting one's existence and indicates the rule of interaction among members in a circle.

A “like” conveys a strong emotional expression of one's stand and has a social and dissemination function to some extent.

[8] Grouping is a way of dividing social circle, constructing and presenting one's self-image in different dimensions, to different audiences.

Grouping provides some people with the opportunity of living in parallel space-time, the right of gaining admiration and the possibility of escapism.

[9] As a social platform, Moments contains risks of misinformation, for example, "Ten secrets about Bo Xilai", "drinking milk leads to cancer".

Except false information and advertisements, inspirational articles and Chicken Soup for the Soul(心靈雞湯) style stories elicit repugnance as well.