Some momfluencers claim to use the new motherhood position in tandem with social media as a means to earn additional income,[3] while others assert that "the influencer scene fully believes that nobody is actually making any money".
[2] The term first came into use in the early 2000s, along with the rise of social media and mobile phone technology which facilitated the ease of widespread sharing of personal baby photos from new mothers with a digital audience.
have criticized "mom influencer" culture[7] for being overly focused on materialistic pursuits, or in building a form of rat race between competing parents to one-up others in terms of whom might be artificially deemed the best mother according to some external sources such as fans, followers, or the public generally.
[8] Author Sara Petersen in Time said: Viewing beautifully shot and lit photos of a momfluencer's bespoke laundry room in her Nantucket mansion through the informed lens of entertainment can be fun and soothing.
She's a construct, created by real mothers in the mid-aughts, in concert with tech companies and consumer brands, as a way of making a living on social media.