The project name momo was taken from the phrase "more options for energy efficient mobility through car-sharing".
The program was part of a presentation by the city of Bremen in the Urban Best Practice Area at the World Exposition EXPO 2010 in Shanghai.
[1] The momo-project was presented in workshops on the EXPO and served as a reference for the inauguration of Car-Sharing in Shanghai.
Momo was designed as a component to reach the EU targets in the fields of transport, energy and the reduction of CO2 emissions.
To reach those goals the project partner designed a concept that included all relevant stakeholders at most.