The Monarch was designed by Bloom's brother-in-law Robert C. Hupp, formerly with Hupmobile.

The Monarch was called "The Car with the Silver Wheels" in company advertisements.

The five-passenger open model weighed 3,000 lb (1,400 kg) and was priced at $1,500, equivalent to $45,178 in 2023.

By November, rights to the Monarch had been purchased by the Carter Brothers of Hyattsville, Maryland.

[1] The V8 as well as a 12-cylinder model already developed in prototype form by Hupp would be continued, but when the cars went on sale in 1917, they were called C.B.s by the new owners.