Monetate is an American software company founded in 2008 that provides A/B/n testing, multivariant testing and personalization software for online retailers, airlines, insurance companies, food & beverage companies, and more.

Headquartered in Conshohocken, Pennsylvania with offices in Palo Alto and London, England, Monetate was founded in 2008 by David Brussin and David Bookspan.

[1] In October 2019, Monetate was acquired by Kibo, a cloud commerce provider wholly owned by Vista Equity Partners for an undisclosed sum.

[4] In October 2022, Kibo spun out personalization business under the relaunched Monetate brand, including the products of Monetate and Certona.

The newly relaunched brand was sold to Centre Lane Partners, a private investment firm.