It is presented by Jason Manford and Dominic Frisby, and allows investors to support crowdfunded projects.
Money Pit is broadcast on Dave, presented by comedian Jason Manford and financial pundit Dominic Frisby, and narrated by Elizabeth Carling.
It was commissioned by Richard Watsham and Iain Coyle, with Liberty Bell's Charlie Anderson directing the series, Jamie Isaacs and Michele Carlisle executive producing the show.
In an interview with Broadcast, series producer Pat Doyle described the show as a "legal minefield" due to crowdfunding being heavily regulated by the Financial Services Authority, and as such the show had to remain on middle ground.
Each contender is given a couple of minutes to talk, after which a klaxon sounds and the investors are given time to fire questions at the contender, during which they reveal the sought amount followed by the incentive offered; this can be in the form of a percentage of the business, or in the form of rewards, such as "for £500 I offer a tour of the facility".