A percentage of money made was donated to charity (Clic Sargent) and the online updates meant the band discussed artwork designs and tracks directly with their fans as the album was put together.

Pledges included "Gold passes" to every show the band played, exclusive acoustic performances, signed lyric sheets, limited run T-shirt designs and many more.

The album was then licensed to Warner for Germany, Switzerland, Austria, Poland and Japan and label services provided by Cooking Vinyl for the UK and ROW.

Billy began writing for the album when he and some friends of his went to a local pub, they had just lost their jobs due to the current climate in the economy.

On 15 September, the band let PledgeMusic customers download their version of the album, posing the question of which track was to be the next single from the LP.