Founded in 2007, its mission entails the advancement of “connectivity through the cinematic experience.”[3] The organization is named after the Japanese concept mono no aware (物の哀れ), which expresses the impermanence of being and beauty.

[4] Mono No Aware is based in Brooklyn, New York and organizes artist screenings, analog filmmaking workshops, equipment rentals, and film stock distribution.

[1] Since its founding, the organization has hosted an annual film festival, exhibiting expanded cinema works from around the world that utilize both analog technologies and live performance.

Following the completion of the tenth festival, a month-long series of exhibitions, Mono No Aware undertook the construction of the first non-profit motion picture laboratory to operate in the United States.

[7] Mono No Aware runs workshops in Brooklyn year-round, and collaborates with institutions throughout North America, to teach students analog filmmaking techniques.