[8]By contrast, the lack of competition in a market ensures the firm (monopoly) has a downward sloping demand curve.
The price and output are co-determined by consumer demand and the firm's production cost structure.
[4] Under normal market conditions for a monopolist, this monopoly price is higher than the marginal (economic) cost of producing the product, indicating that the price paid by the consumer, which is equal to their marginal benefit, is above the firm's MC.
[1][4][2] Normally, a firm that introduces a brand new product can initially secure a monopoly for a short while.
[1][4][2] When consumers have complete information about the prices available in the market and the quality of the products sold by the various firms, there cannot be a persistent monopolistic situation in the absence of barriers to entry and collusion.
[1][2][9] Various barriers to entry include patent rights[1][4] and the monopolization of a natural resource needed to produce a product.
[1][4][2] The American firm Alcoa Aluminum is a historical example of a monopoly due to natural resource control; its control of "practically every source of bauxite in the United States" was one key reason that "[it] was, for a long time, the sole producer of aluminum in the United States".
[10] Competition laws were created to prevent powerful firms from using their economic power to artificially create the barriers to entry they need to protect their monopoly profits,[4][2][3][6] including the use of predatory pricing toward smaller competitors.
[1][3][5] In the United States, Microsoft Corporation was initially convicted of breaking competition laws and engaging in anti-competitive behavior to form a barrier in United States v. Microsoft Corporation; after a successful appeal on technical grounds, Microsoft agreed to a settlement with the Department of Justice in which they were faced with stringent oversight procedures and explicit requirements[11] designed to prevent the predatory behavior.
[4][2] The old AT&T monopoly, which existed before the courts ordered its breakup and tried to force competition in the market, had to get government approval to raise its prices.