A local conservation effort to protect the environment lead to the development of tourism industry in the municipality.

The Halea Island Retreat and Nature Park is the number one attraction for tourists both local and foreign, creating employment opportunities for the local folks and generating revenues for the local government in terms of taxes.

The municipality is part of Ticao island, which is known as an archaeological landscape, possessing thousands of pre-colonial artifacts such as the Baybayin-inscribed Rizal Stone, Ticao gold spike teeth, Burial jars of varying designs and sizes, jade beads, human face rock statues, and the Ticao petrographs.Much of the homes in Ticao island use these archaeological finds to design their interiors.

The island is also an ecological frontier for the conservation of manta rays.

The island also possesses a 'rare subspecies' of Visayan warty pig that is almost near extinction.