[3] Over time, the Standard reduced its size from broadsheet to tabloid, and it became more of a feature-oriented weekly, emphasizing feature writing, recipes, fiction, cartoons and, increasingly, illustrations and photographs over news items.
In 1925, Graham sold the paper, along with other media properties including the Montreal Star, to John Wilson McConnell.
In 1947, the Standard wooed away popular cartoonist Jimmy Frise from the Star Weekly, but as the Star Weekly retained the rights to the name of Frise's popular Birdseye Center comic strip, the cartoon was renamed Juniper Junction.
[4][5] As Weekend the publication focussed on feature writing, photography and comics and dropped the Standard's news and fiction components.
[6] Notable contributors to the newspaper include Mavis Gallant, who was on staff as a feature reporter from 1944 to 1950,[7][8] and Lawrence Earl, who was a war correspondent and photojournalist for the paper during World War II.