Content includes analysis of social and cultural trends, issues relating to gender, orientation and mental health, and content related to alternative fashion, movies, books, poetry, music and arts and crafts from a feminist perspective.
Founding editor Magda Knight[2] wanted to create a public space to support those whose life choices or social background rendered them non-normative in the eyes of contemporary society.
Mookychick has published interviews with the likes of She Makes War, Amanda Palmer and Joanne Harris, among others.
In April 2017, Mookychick instigated an annual worldwide May Day Magic Ritual[5][6] held every May 1.
Participants in the ritual fashion each other a May Day Crown from wherever they are located in the world, and some share their resulting creative works on social media.