Moon River was a long-running late-night American radio program which originated from WLW in Cincinnati, Ohio.
Described as "one of the few programs designed to put people to sleep" by onetime announcer Bill Myers,[1] Moon River was created by writer Ed Byron at the behest of WLW station owner Powel Crosley, Jr., who ordered the writer to come up with a poetry show which could accommodate the station's new organ.
Retreating to a speakeasy with violinist Virginio Marucci, Byron sketched out some notes, including his original poem that opened the show.
At one point, Marucci began playing Fritz Kreisler's "Caprice Viennois," a piece which Byron's poem brought to mind.
[1][2] A show with a loyal following over the years, Moon River was canceled by WLW in 1953 in an effort to modernize the schedule, but revived the next summer due to continued listener outcry.