[2] Said Editor-in-Chief Loretta Kemsley, "My background in newspaper design was a good start for our fledgling ezine but so very different from the demands and opportunities of Internet publishing.
Moondance was coded for web browsers while reading a book on simplified HTML,"[3] Journalist Loretta Kemsley of Los Angeles, creator and publisher for the magazine, began her media career in the mid-1950s as a young horsewoman and stunt rider for cowboy star Gene Autry through Flying A Productions studios in Hollywood.
"[8] "In March, 1998, we were honored when Moondance was presented by Ida Miro Kiss, a Hungarian feminist and renowned speaker, as an example of women networking on the Internet at the UNESCO Inter-governmental Conference, Stockholm, Sweden," said Kemsley.
[citation needed] Mujeres University in Madrid, Spain has also used Moondance magazine in their English studies classroom curriculum since 1999.
[13] Moondance editorial standards stay close to the themes of focusing on the interests, lives and international culture of women.
Sections for the magazine include: Best of Theme, Columns, Fiction, Non-Fiction, Inspirations, Poetry, Art and Reviews.