The name of the label is a wordplay, deriving from its central mascot, Mr. Moonlee, which is portrayed as a martial artist lemon.

[1][2] Bands gathered under Moonlee Records are predominantly coming from ex-Yugoslav area – Slovenia, Croatia, Serbia, Bosnia & Herzegovina and North Macedonia.

[3][4] Some of the bands that Moonlee Records promotes are Analena, Bernays Propaganda, Debeli Precjednik / Fat Prezident, Damir Avdić, Repetitor, In-Sane, Xaxaxa, Psycho-Path, Vuneny and Don't Mess With Texas.

[4] Once a year the record label organises the promotional Moonleejada Festival with an intense programme by its house bands.

[3][4] It is considered one of the most important and influential independent record labels from this part of Europe.