[1] Originally established to understand and counter violent extremism,[2] Moonshot works on a range of activities such as conspiracy theories,[3] gender based violence[4] and human trafficking.

[5] Based in London, the company maintains offices in Canada[6] and Ireland and works in countries such as Libya,[7] New Zealand[8] and Bangladesh.

[9] Moonshot builds technology to analyse audiences consuming extremist content,[10][11][12] conspiracy theories[5][13] and disinformation.

[14] In addition to data analysis, Moonshot engages in campaigns to direct users attempting to access extremist material to alternative sources.

[19] Moonshot also engages in paid work on behalf of governments such as the UK,[7] Canada[6] and Japan.