It serves as a primary OEM accessory seller for Stellantis companies under the Mopar brand.

The term "Mopar" has passed into broader usage among car enthusiasts as an unambiguous reference to vehicles produced by former parent company Chrysler Corporation/Chrysler Group LLC/FCA US LLC, now known as Stellantis.

By extension, it is also used for Jeep and AMC vehicles built after Chrysler's 1987 buyout of American Motors Corporation, including the short-lived Eagle brand.

These are marketed featuring custom paint and equipped with numerous Mopar performance and cosmetic modifications.

[7] An example was the 2013 Dodge Dart finished in black with an offset Mopar Blue racing stripe and featuring sport-tuned steering, exhaust, premium brakes with slotted rotors, lowered sport suspension, and gloss black 18-inch aluminum wheels with low profile performance tires.

9 car driven by Kasey Kahne in the Nextel Cup Series for the Bank of America 500 at Charlotte Motor Speedway.