The tradition begins with the Essais of Michel de Montaigne (1580), but its heyday was the late 17th century.
[4] The four principal moralists and their main works are: In tracing the origins of moralism, sociologist Malcolm Waters writes that "Moralism emerged from a clash between the unrestrained character of frontier expansionism, a middle-class, Protestant emphasis on respectability cultivated in small-town America and an egalitarian and anti-intellectual evangelism among splinter Protestant groups.
"[5] In the 19th century, the issues of abolition and temperance formed the "twin pillars" of moralism, becoming popular through Christian Churches in the United States, both Protestant and Roman Catholic.
[8] The rise of postmillennialism in the 19th century "encouraged a general culture of Protestant moralism and pushed it toward a series of social reform movements, from antislavery and abolitionism (freedom for the slaves now), to protests against Indian Removal, to antiwar and peace efforts, to women's rights, to temperance work before and after the Civil War.
[2] Moralists have also focused their efforts in maintaining blue laws, such as those that discourage Sunday shopping, in accordance with first-day Sabbatarian beliefs and the sensibilities of some labourers and trade unions.