[1] More was originally marketed to both men and women and then changed its primary focus to female consumers.

It had a strong flavor and when introduced was higher in tar and nicotine than most filter cigarettes on the market.

It is considered a niche brand by R.J. Reynolds, still sold, but not promoted by advertising.

[citation needed] It is sold globally under license to various other tobacco companies under the title of More International.

[17] More cigarettes are mainly sold in the United States, but also were or still are sold in the British Virgin Islands, Argentina, United Kingdom, the Netherlands, Austria, Spain, Italy, the Czech Republic, Romania, Bulgaria, Greece, Latvia, Lithuania, Belarus, Ukraine, Russia, Azerbaijan, Israel, Thailand, Malaysia, Hong Kong and Taiwan.